Historical Images & Videos on Instagram: "Coca-Cola carried out one of the most creative marketing actions among its social campaigns by launching a bottle that can only be opened with someone else’s help. The idea came from the “Coca-Cola Friendly Twist” project at universities in Colombia. The goal was to address a growing issue on campus: newly arrived students spent hours connected to their phones but had difficulty starting in-person conversations and forming real bonds. To do this, the bra