Facebook Conversions API: What It Is and How to Set It Up
Facebook Conversions API: What It Is and How to Set It Up
Apr 14, 2022
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The Conversions API is a Meta Business Tool that lets you share key web and offline events, or customer actions, directly from your server to Meta. The Conversions API works with your Meta pixel to offer a more reliable data connection and help improve the performance and measurement of your Meta ad campaigns. The Conversions API Gateway is a new self-serve configuration option in Events Manager that you can select in order to complete the Conversions API integration quickly and easily, followin
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As digital advertising continues to evolve, what we’ve learned from businesses using the Conversions API is, the better your data, the better your performance. The Conversions API creates a direct connection between businesses’ marketing data and the Facebook systems that optimize ad targeting, decrease cost per action, and measure results. The Conversions API Gateway is a self-service configuration option in Events Manager. You can select Conversions API Gateway under Data Connection Platforms
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