This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Was my shaolin video real & what was my reaction? 👀 BTS of the stick break! 💖 So many of you asked if the sticks were real & the truth is they didn’t want to let me try because it was solid wood 😅 I just made it look a little easy because I had already trained my core for this! For context I was saying it was easy not to show off but so they’d let me try it because they were worried it would be too painful for me, but I think that proves how real the sticks were! 🤣 Let me know if you want to