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  1. What Is Alt Text? Why You Should Use It, and How to Write It

    Aug 22, 2022 · In the case of alt text, if the image cannot be rendered for some reason, you'll get the alt text description instead. This allows someone, for example, to copy an image "as text."

  2. Everything you need to know to write effective alt text

    When screen readers like Microsoft Narrator, JAWS, and NVDA reach content with alt text, the alt text is read aloud so people can better understand what's on the screen. Well-written, …

  3. Image Alt Text: What It Is, How to Write It, and Why It Matters to …

    Sep 22, 2022 · Also called alt tags and alt descriptions, alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user's screen.

  4. What Is Alt Text? Why It Matters & How to Write It - Semrush

    Jul 14, 2025 · Alt text, or alternative text, is text that describes an image and appears in the image’s place if the image fails to load. It also serves as a description for screen readers.

  5. Write helpful Alt Text to describe images | Digital Accessibility

    Alternative (Alt) Text is a brief text description of images and graphics, and is an essential part of making content accessible. When adding images, icons or other graphic elements to digital …

  6. What Is the Purpose of Alt Text? A Guide for 2025 - BetterWeb

    Jun 25, 2025 · Alternative text, commonly known as alt text, is a brief description added to images and other visual elements in digital content. Its main purpose is to provide a textual substitute …

  7. The Complete Guide to Alt Text for SEO and Accessibility

    Apr 30, 2025 · Alt text helps bridge visual content and comprehension by helping screen readers describe images to visually impaired users. Alt text also gives search engines the context …

  8. How To Write the Best Alternative Text - Moz

    Mar 24, 2025 · What is alternative text? Alt text, or alternative text, is a short description added to images on a webpage. It helps improve web accessibility and optimize for search engines. Alt …

  9. Web Accessibility Topics | Alt Text - St. John Fisher University

    Alternative text ("alt text") is a way to describe visual content for users who cannot see an image (because of vision impairment, or because images are not displayed). If nothing else, …

  10. Images and Alt Text | Digital Accessibility Services

    Alternative text (or alt text) describes the content and purpose of an image. Alt text is metadata added to an image that does not appear visually but is announced by screen readers.