Since the beginning of modern consumer culture, companies have cleverly tailored advertisements to target specific groups. To do so, they include text and images that reflect …

This guide offers an overview of advertisements as historical sources and how historians use them, a brief history of advertising, questions to ask when interpreting ads as historical …

It highlighted the persuasive elements used in advertisements, the role of emotional appeals and cognitive processes, and the influence of branding on consumer perceptions and attitudes. …

Advertisements, as we know them, were anticipated by printed sheets of paper called broadsheets or broadsides (9.1). Since the Renaissance invention of moveable type, …

Discuss advertising techniques and appeals used in the print advertisements taped up around the classroom. If you have examples of television commercials, discuss the advertising techniques …

A group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company.

The purpose of this paper is to determine if ad type (traditional models vs. plus-size models) and brand type (luxury vs. non-luxury) have impacts on consumers’ perceptions, attitudes, …