YouTube has launched its revamped Creator Partnerships platform, integrating advanced discovery, outreach, and measurement tools for brands and creators. The update, unveiled at the 2026 YouTube ...

The YouTube Hype button might sound like one more throwaway engagement gimmick, but content creators should not dismiss it ...

YouTube is doing away with Clips for users and replacing it with standard timestamps. Clips will now be limited to creators only. Video Clips will soon be expanded to Shorts, too. The YouTube team is ...

YouTube is now letting users create an AI avatar that looks and sounds like them for use in Shorts. This feature was teased earlier this year. The creation process is available in the main YouTube app ...

“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at the video giant’s NewFronts presentation to ad buyers. With both audiences ...

Apple will spend $400 million through 2030 on new programs with Bosch, Cirrus Logic, TDK, and Qnity Electronics to manufacture essential materials and components in the U.S. The expansion builds on ...

PBS is expanding its already sizable YouTube footprint through a partnership with ITVS, the San Francisco–based producer of Independent Lens. The organizations have jointly launched PBS Documentaries, ...

YouTube introduced a series of product updates and data points this week, including a new AI-powered Shorts remix feature, an expanded creator partnership platform unveiled at IAB NewFronts and ...

YouTube creators can start making money earlier in their careers. On Wednesday, the company said it's reducing the Shopping affiliate program subscriber threshold from 1,000 to 500. The affiliate ...

YouTube is making it easier than ever for creators to earn money by sharing product recommendations in their videos. Starting today, the company will allow YouTubers with at least 500 subscribers to ...

POLAND – 2023/07/13: In this photo illustration a YouTube logo seen displayed on a smartphone. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images) It’s about to get ...