Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity CEO Matthew Bromberg has touted generative AI advancements in its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

The prototype represents Google’s push into immersive content creation, potentially challenging companies like Unity, which provides tools for game developers, and platforms like Roblox, which offers ...

Unity (U) appears to have successfully initiated a turnaround. The company is finally back to positive growth, as its AI-powered advertising engine is operating in full force. This is a name that had ...

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help developers balance visual quality, optimization, and platforms. Pixabay ...

Warning: this article contains spoilers for Star Wars: The Rise of Skywalker! Update: While neither Lucasfilm nor Colin Trevorrow have commented on the leak, The AV Club reports it's been able to ...

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...

The timer, stopwatch, and media controls now work with AOD on Pixel Watches. The update appears to be rolling out with Google Clock version 6.11. Google has started rolling out an update for the Pixel ...

Epic is bringing Unity games into Fortnite, potentially setting up a major showdown with Roblox as creators gain more freedom and higher payouts, but will it be enough? When you purchase through links ...

Unity Software stock is still a good buy due to its potential for accelerating growth in 2026. New AI-powered products are near-term catalysts for the company. Higher free cash flow could fuel the ...