If you’ve been wondering what happens when you mix sports marketing, bad decisions, and an aggressively dumb premise, Balls ...

Former ATS leader returns to help align sales, product development, marketing, and operations as ATSMFG expands its ...

Julia Houston has had a rare mix of duties during her 13 years with Equifax—including chief transformation officer, chief ...

Yet many teams still lack reliable benchmarks to compare how their marketing channels perform relative to peer institutions ...

Applebee’s is making major marketing shift this year — allocating more of its budget toward digital and social media channels ...

Legacy brands often reach a crossroads. Their history builds trust, and it can also create inertia. In quick-service ...

By early 1986, seven years on from The Cure’s second single, he had good reason to revisit it. “Boys Don’t Cry” had failed to ...

The iPad Air M4 is one of the most powerful and capable $599 tablets ever made, but not everyone will have a reason to ...

Social media stars are the darlings of advertisers and brand builders. As the dollars grow, talent agencies and support firms ...

A move from 135 to featherweight wasn't the cure-all for Patchy Mix, who was stopped for the first time and lost his third straight fight.

Patchy Mix is moving on from UFC disappointment ...