For years, marketers looked to streaming and CTV as the next evolution of TV, promising broader reach and better targeting. But without deterministic data to connect real households, that promise ...

ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time. Announced at the ITV Palooza advertiser upfronts, the product makes ITV’s full ...

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...

New Delhi: Even as private broadcasters and industry bodies renew calls for a level playing field in the distribution ecosystem, Prasar Bharati has clarified that its flagship direct-to-home platform, ...

ENGLEWOOD, Colo.—As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media ...

There’s been a significant shift in mortgage market composition, with non-conforming loans — including jumbo and non-QM products — climbing 4.39 percentage points year-over-year to reach 16.8% of ...

Hi, I'm Bill. I'm a software developer with a passion for making and electronics. I do a lot of things and here is where I document my learning in order to be able to inspire other people to make ...

On a pleasantly warm, rain-free Tuesday of May 13, 1969, British rock band Led Zeppelin made non-contiguous U.S. history as one of the first bands of its kind to perform in Hawaii. It was the band’s ...

In a world where cameras are everywhere and privacy feels like a distant memory, the idea of reclaiming anonymity can feel both empowering and elusive. Whether it’s the subtle unease of being watched ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

You may have heard that an eye-watering 250,000 subscribers have left The Washington Post following the paper’s decision to not endorse a presidential candidate. The L.A. Times and the Washington Post ...