Discover how merchandising strategies like pricing, display design, and promotions can enhance your retail store's sales and customer experience.

Discover how market orientation focuses on consumer needs, driving product innovation with strategies from leading companies ...

Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.

All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

At its core, persuasive advertising is about tapping into your customers’ core motivations. What moves them emotionally, ...

PepsiCo announced today that Gatorade is shifting away from the product category its founder, Robert Cade, invented 60 years ...

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The move, accompanied by a marketing campaign that includes both a traditional ...

The Trade Desk must expand beyond impression buying to stay competitive. Vertical integration defines the competitive threat it faces now. Execution will determine whether this initiative matters. But ...

This study examines how strategic branding contributes to the development of competitive advantage among international schools in Asia, specifically in China, Singapore, and Malaysia—regions ...

The 2026 Competitive Marketing Summit in Denver explores “The Art of Competitive Marketing” with keynotes by Renee Murphy and Ritu Kapoor on AI and strategy. The Summit delivered immense value—from ...