Optical illusions have gained a lot of popularity recently, as they get our brain to exercise, and can be the perfect test of ...

Mark Zuckerberg’s Meta is dropping over $2 billion for an AI startup—a rare example of a US tech giant buying a platform ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

Advances in technology have greatly accelerated scientific understanding of vision and the brain. Researchers can now ...

Researchers from Tokyo Metropolitan University have studied the relationship between numerical information in our vision, and ...

The caterpillar is extremely well camouflaged and looks just like part of the flower. Its natural coloring makes it almost ...

New research reveals that numbers in our visual field can subtly distort how we judge spatial positions, showing that perception is shaped by both numerical magnitude and object-based processing.

You don't really need to remember what you ordered at the bakery a couple weeks ago. andresr/E+ via Getty Images When asked the other day about a bakery near my home, I responded that I’d recently ...

In the Himalayan forests, the satyr tragopan performs one of the bird world’s most dramatic courtship displays.

Volvo’s latest automotive safety feature uses a specially designed infotainment screen font to improve legibility and reduce ...

Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...