Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

In a useful entry in the growing canon of “quit lit,” Charles Knowles blends science and memoir to persuade readers to cut ...

The catch is that this once untouchable monster is only “shockingly affordable” if you understand exactly what you are buying ...

If you're struggling with math, these best math AI tools can help you solve those complex problems and equations with ease.

New research has uncovered a critical challenge in solar energy with the discovery that a considerable number of solar panels ...

Standardized test requirements should be aligned with mission—a fact that demands a variety of approaches across different ...

We are seeing the consequences of SAT- and ACT-optional admissions policies at schools such as the University of California ...

Randomness inside cells can decide whether a cancer returns after chemotherapy or whether an infection survives antibiotics.

For the last three years, the world has obsessed over generative AI that can write and create. By the end of 2026, we'll see ...

It’s become all too apparent that high school grades are insufficient in signaling college preparedness.

Large scale destruction of trees—deforestation—affects ecosystems, climate, and even increases risk for zoonotic diseases spreading to humans. A logger takes down a large tree at the Tuxekan logging ...