14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most ...

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an ...