User-generated social media content quality does not show a direct influence on engagement for brands, a new study by the Goa ...

The National Assembly Standing Committee on Economic Affairs debated the inclusion of the Lyari Elevated Freight Corridor in ...

Viral “U cards” are quietly onboarding Chinese users to crypto, and the digital yuan can now earn depositors interest at ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

A study by the Goa Institute of Management explores how firm-generated content on social media elevates brand engagement and trust, contrasting user-generated content which shows lesser impact. The ...

There are many automotive repair and maintenance jobs that make great DIY projects. However, if you're a novice, these are ...

Launch high-margin digital products to outperform competitors who are struggling with rising shipping costs and shrinking ...