Cookie loss and rising privacy demands are pushing personalization into distributed, privacy-first architectures.

Over 260,000 users installed fake AI Chrome extensions that used iframe injection to steal browser and Gmail data, exposing ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...