DMNews

Why consumer segmentation captures behavior but misses motivation

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
IEEE

A Lightweight Semantic Segmentation Network Based on Self-Attention Mechanism and State Space Model for Efficient Urban Scene Segmentation

Abstract: In the semantic segmentation of remote sensing images, methods based on convolutional neural networks (CNNs) and Transformers have been extensively studied. Nevertheless, CNN struggles to ...
IEEE

Customer Segmentation using Mini Batch K-Means Clustering Algorithm

Abstract: Today, especially in this era of data, everything is becoming more mechanized. Data is the new electricity of the globe. This knowledge may help a lot of businesses in their marketing ...
GitHub

sales-trends

The "Store Sales Database" project analyzes 100K sales entries, leveraging Python, SQL, and Power BI to manage, analyze, and visualize store performance. It provides insights into sales trends, ...
GitHub

sales-trends

Comprehensive Excel-based dashboard analyzing KPIs and sales performance of a South American restaurant chain. Includes sales trends (2021–2022), country-level distribution, customer satisfaction, and ...