Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value ...

Experts discuss pros and cons of artificial intelligence in casinos and a new UNLV research hub will consider whether new ...

Stephen Arnold outlines why narrow market focus can misprice quality businesses and where he sees opportunity today.

The fast-casual chain said same-store sales declined 2.5% for the fourth quarter, with transactions down more than 3%. But CEO Scott ...

Chipotle hadn’t posted annual negative same-store sales for decades, and that’s despite the Great Recession, a major E. coli ...

As more pharma companies invest in women’s sports, marketers believe the trend can help fuel change on the community level.

U.S. Senator Introduces ‘One Fair Price Act’, Banning Companies From Exploiting Customers’ Personal Data To Change Prices for ...

Discover 7 proven strategies for Customer Relationship Management For E-commerce—backed by data, real-world case studies, and actionable implementation steps to boost retention, LTV, and revenue in ...

For companies, the choice is simple: Either rebuild trust or lose talent. Loyalty cannot be demanded, but must be earned ...

NATIONAL REPORT — Several large chains in the convenience store industry are entering new markets through new builds and ...

As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI ...