Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...
The crew of a micro drama interact with the audience during an event in Linfen, Shanxi province, on Monday. ZHU XINGXIN/CHINA DAILY Chinese creatives foresee huge potential in micro dramas, the new ...
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