Microsoft Advertising will pilot AI Max for Search in May, adding AI-assisted campaign tools across Bing and Copilot.

In this case study, we went deep instead of broad. We focused on one question: why wasn’t a brand present in a single ChatGPT prompt across ~70 iterations? We chose one prompt: “What are the best ...

Inference Process Search-o1 incorporates a batch generation mechanism with interleaved search. We initialize reasoning sequences by combining task instructions with input questions. It simultaneously ...

Microsoft has now completed a major upgrade to Bing Maps that it started back in mid-2025. The update brings in TomTom’s Orbis address data, which now powers most address results across Bing Maps, ...

Bing appears to be testing an expanded sponsored products section in its shopping results, featuring a double-row carousel that takes up significantly more space than the current format. The test. The ...

The stcrestclient package provides the stchttp ReST API library module. This allows simple function calls, nearly identical to those provided by StcPython.py, to be used to access TestCenter server ...

Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super ...