Web Analytics may sound like something your IT department should deal with but it is in fact a key part of online marketing. Its primary function is measuring how well a web site is doing its job. The ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like many retailers, your Web analytics past may have ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

At Institutional Marketing, the main software we use to track website analytics is Google Analytics - which is free and easy to use! Tracking website and page statistics is essential for making ...

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Opinions expressed by Entrepreneur contributors are their own. Facebook, MySpace, LinkedIn, Flickr and Twitter are the most popular forms of social media today, giving members easy ways to connect ...

I know a secret. You’re not going to like this secret, but I’m going to tell you anyway because you deserve to know. It’s about the new Web analytics tool you recently purchased. You know how it ...

Pinterest is not only popular with consumers; many brands have business pages on the social pinboard site. And it's not only B2C brands that have a presence on Pinterest. Cisco, Sentara Healthcare, ...