The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Scott Baradell We all ...

We have recently adjusted our policy regarding subheadings, asking authors to use H3 subheading tags rather than bold formatting. Search optimization was a key driver of this decision. Properly ...

Why use subheadings? Is it worth spending much time to devise them? The answer to both questions is a resounding yes. A great headline and a catchy, teasing introduction may end up being wasted effort ...

You have a brilliant title for your blog, but does it do its best to describe what the blog is about? If you need a subheading to give your readers a bit more information about what they can expect ...

Was pulling up some old climate articles and noticed that the subheadline on them is truncated as though it hit a field limit, while being shorter than that of many current articles. Was that pulling ...

Opinions expressed by Entrepreneur contributors are their own. Why use subheadings? Is it worth spending much time to devise them? The answer to both questions is a resounding yes. A great headline ...