Explore the marketing forecast for 2026 and learn key adjustments for PPC teams. Stay competitive and drive measurable ...

PPC (pay-per-click) advertising serves as a potent tool for marketers by driving specific traffic to a website and helping it attain its marketing objectives. Whether the goal is to escalate overall ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Pay-per-click (PPC) ads appear depending on what a user is searching for, and the advertiser ...

Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...

A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

The pandemic has forced us to change the way that we live and work so that we can protect ourselves and those we love. For many people, it means having groceries delivered. For others, it means ...