Originally published by Sramana Mitra on LinkedIn: What's Marketo’s Roll-up Strategy? According to a recently published report, the Global Digital Marketing Software Market is expected to grow 13% ...

Adobe threatens to shake up the marketing software landscape with it's impending acquisition of Marketo. This week brought forth rumors of a potential landmark deal that would shake up the marketing ...

A series of Forbes Insights profiles of thought leaders changing the business landscape: Phil Fernandez, Co-founder and CEO, Marketo... Phil Fernandez created innovative marketing automation software ...

While Fools should generally take the opinion of Wall Street with a grain of salt, it's not a bad idea to take a closer look at particularly stock-shaking upgrades and downgrades -- just in case their ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

You know you want to use a digital marketing platform to take your business to the next level. But you’re unsure which one to pick. Two platforms you’ve probably heard of are HubSpot and Marketo. Both ...

Appropriately enough, the report begins by defining marketing automation, which Marketo explains is a category of software that “streamlines, automates and measures marketing tasks and workflows.” It ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. This article is more than 10 years old. If you haven't heard, ...

Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.com’s Tom Kaneshige visits with Dholakia to discuss where martech is ...