You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you. The ...

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For more than a decade, sales strategists have been advising businesses to take their marketing online. Forward-looking companies have heeded this message. However, many businesses still prefer ...

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up ...

How can you know whether your content marketing ROI (return on investment) is achieving what you want? Content marketing efforts are difficult to track and measure because it’s not always clear which ...

This means that for every 10 content pieces developed for a website, typically, only one or two will actually drive meaningful traffic. Such results drove InboundWriter to develop new content ...

A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience. A content marketing strategy is a data-driven plan to ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind. Whether you're a small business marketing to local shoppers, an ...