The latest report to come from analyst firm CMS Watch (news, site) is one that will grab the attention of those who want to understand who is visiting their site and what they are doing while they are ...

OpenAI is reporting a data theft at the web analytics service provider Mixpanel. Mixpanel has been investigating the use of ...

Although Web analytics have been around nearly as long as the World Wide Web itself, the latest crop of software upgrades in this space makes it easier than ever to precisely study what’s working best ...

Phil Kemelor serves as Vice President of Strategic Consulting Services at California-based SEMphonic, and is author of the CMS Watch Web Analytics Report. Semphonic is a leader in solution-independent ...

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...

John Wooden, who was recently honored as the greatest coach in American sports, would often preach to his players, "Failing to prepare is preparing to fail." Wooden's lesson is a key to success both ...