Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

When merchandising, business owners have the option of simply putting their products on shelves and hoping customers will make purchases. Or, savvy business owners can learn the key factors that ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the top five visual merchandising challenges retail stores must ...

In today’s oversaturated marketplace, a comprehensive understanding of consumer behavior and the methodology behind purchase power is critical to a marketer’s success rate and ability to generate a ...

It makes sense that the visual state of a store would affect how much money consumers would spend on purchases, but now we have concrete data to back up these assumptions. Analysis and insights firm ...