Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

Beta launch: Unity AI is now in open beta for Unity 6+, offering automation, asset generation, and integration with external AI tools. Editor integration: The AI assistant understands Unity project ...

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

AI, AI, AI - now in your game engine too! Unity has rolled out Unity AI in Open Beta that will apparently help games be ...

Unity AI just entered beta, and the tool promises to build entire game environments, vehicles, and scripts through nothing ...

Unity has launched the open beta for Unity AI, a new suite of AI-powered tools designed to help developers build games within ...

Unity has launched the open beta of Unity AI for Unity 6 and later, embedding AI agents directly into the editor to operate based on project context. The system supports asset generation, scene ...

Unity developers will be able to bring their games to Fortnite and Unity’s enhanced commerce platform will come to Unreal Engine Also announced today at Unite, Unity’s Annual Developer Conference, ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that it will provide game developers with official support ...