ASMR (Autonomous Sensory Meridian Response) has been taking social media by storm for a while. For some people cutting items just for fun can be seen as waste. Still, others find it highly satisfying, ...

Your relationship with bar soap is probably a simple one: it sits in your shower and you use it to clean yourself. Per Shortlist, Instagram users have found another use for this basic household item ...

Dive into the calming world of square soap cutting ASMR where every slice delivers crisp, satisfying sounds and smooth visuals. This video offers a perfect blend of auditory and visual relaxation, ...

Soap-cutting videos are having a moment. The soothing viral videos feature people cutting bars of soap and making them smooth. They're a visual version of autonomous sensory meridian response videos, ...

Soap-cutting has been added to the list of things that can give you a 'brain orgasm' along with sizzling bacon and soft whispers. The newest social media video trend involves cutting or shaving pieces ...

Move over, Kinder Eggs: There’s a new obsession on YouTube and Instagram — and it has nothing to do with toys or makeup. Soap cutting is the new viral phenomenon that people are latching on to because ...