Over the past three months, a growing number of universities have added or dropped entire sports programs on the eve of dramatic changes coming to college athletics under the $2.8 billion NCAA ...
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Texas dethrones Ohio State as college sports' most valuable program—and 13 schools are now worth over $1 billion
The University of Texas at Austin now sits atop college sports in a way that matters as much as any championship: money.
PARIS — In the parlance of the NCAA, the term "Olympic Sports" carries a dismissive connotation. These are the sports that don’t make money. At any major university, the list of non-revenue sports ...
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