A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

How are you doing on your New Year's resolutions? If you are not as far along as you had hoped, you are not alone. That's because most people set resolutions that are broad or unrealistic. In Troutman ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

It’s important to make sure that you have meaningful and realistic objectives for your SharePoint solution. If you want business decision makers to pay attention, your objectives need a measurable ...