As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...

SRAM's three 1x11 mountain bike groups and the CX1 cyclocross group have earned praise for their simplicity and durability – but how will a 1x11 drivetrain designed for the road be received? With ...

SRAM is adding to its family of Guide disc brakes with the new Guide T. Even though it's billed as a budget-friendly choice, the new disc brake appears to be chock-full of the standard SRAM tech. For ...

SRAM's labyrinth of testing facilities includes a high-tech classroom for instruction - what the company calls SRAM Technical University. Here, SRAM training specialist Hercules Castro and others host ...

Component maker SRAM - which now includes RockShox, Avid and Truvativ as well as the original shifter and derailleur company - recently unveiled much of its 2006 range to the press. James Huang takes ...

Tokyo – Renesas Technology Corp. has developed a new SRAM memory cell structure that combines SRAM and DRAM technologies. The device is about half the size of a conventional SRAM cell, but still has ...

SRAM and Women in Sports Tech (WiST) have announced a partnership that will promote and increase opportunities and representation of women in cycling, including electronics, app development, and ...

The top of Monarch Crest trail outside Salida, Colorado, provides a stunning view, a 360-degree vista of the Continental Divide and the 14,000-foot Collegiate Peaks towering to the north. But as I ...

For a lot of folks, the single ‘biggest’ new product at Interbike this year was the launch of SRAM’s new RED gruppo. Advancing the success of last year’s FORCE group, RED is lighter, and shifts up ...