Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Universal Design of Research (UDR) draws on concepts from three disciplines. Click on each of the three disciplines listed below to learn about the concepts drawn from that discipline used in UDR.

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

QUALITATIVE research designs give us insights on matters we want to know much more about than what meets the eye. Qualitative research designs involve gathering and analyzing non-numerical data. One ...