Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain competitive while reaping healthy ...

A strong and effective pricing strategy takes advantage of a company's position and product offerings to maximize profit. A differential pricing strategy allows the company to adjust pricing based on ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...

It was the talk of the social media chattering classes this week: Wendy’s was planning to implement Uber-like surge pricing for menu items at certain times during the day, at least according to ...

Businesses that use personalized pricing are now required to tell customers, “This price was set by an algorithm using your ...

Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to "make it easier for merchants to ...

New Mexico’s ‘Free’ Child Care an Attempt to Cover for Past Failures Audio By Carbonatix Why does predatory pricing so rarely succeed? Basic economic principles provide several explanations. Recent ...