October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

The cosmetics mogul showed off her pink and yellow blush, sloppily-applied blue lipstick, sparkly pink eyeshadow and winged liner on Instagram Style + Beauty Assistant, PEOPLE The Jenner sisters ...

After embracing the frosty hues associated with winter, Kylie Jenner unveiled a new look that has us dreaming of summer. The Kylie Cosmetics founder added a pop of color to her all-metallic look, and ...

Pink is one of the coolest moms on the planet. Therefore, it's no surprise that her daughter Willow is pretty darn cool — thanks to Pink's influence, DNA, and general awesomeness. Willow stars in her ...

This might just be our favourite Instagram clip of ALL TIME. Pink's six-year-old daughter Willow has given her first ever makeup tutorial and it's too cute for words. The singer shared the clip with ...

From rose-gold jewelry and devices to celebrities decked out in head-to-toe pink, it would seem that pink’s popularity only continues to grow. Pink eyeshadow is one of the latest must-haves. And while ...