Naru is not only a super-strong female lead but also a classic example of a proactive character. She is driven by her goal to ...

Zoë Arden, a fellow at the University of Cambridge Institute for Sustainability Leadership and author of Story-Centred ...

Not creativity. Not effort. Not even expertise. What’s missing is narrative discipline. Narrative discipline is what transforms isolated content into a strategic story. It’s how leaders frame what’s ...

Introduction -- Why science needs story -- Science is stuck in a narrative world ... -- And the humanities ought to help ... -- But the humanities are useless for this ... -- Therefore Hollywood to ...

Over the past several months, I have been lucky enough to work on several positioning and narrative development projects for tech companies across a variety of industries—from chips to data centers.