The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed. According to authors Philip Kotler and Gary ...

Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, procedures for testing the cross-national applicability of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter ...

Journal of Consumer Research, Vol. 21, No. 1 (Jun., 1994), pp. 119-134 (16 pages) On the basis of previous reviews of the perceived-risk concept, a model of risk perception and its effects on ...

Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.

An economist used gasoline purchasing data to show how consumers make buying decisions when prices jump at the pump. When gas prices went up people behaved as if they were much poorer, buying cheaper ...

Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study. Consumers are attracted to crowds in stores, but they are not ...