The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Average revenue per user, subscriber churn, lifetime value, and customer acquisition cost are four metrics tools that marketers won't find in Google Analytics, according to Alex Cohen. He explains ...

New Hampshire-based startup Trendslide is out with a new version of its mobile business dashboard app for the iPhone and iPad. The Trendslide dashboard is designed to present a single view of data ...