The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and everything in between. By default, most good entrepreneurs ...

Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is to use, the more likely your team is to maintain a regular schedule. Most ...

Celtra, trusted by global leaders like Nike, Spotify, Lyft, Unilever, and adidas, wins the 2025 Netty Award for Best ...

You better read this first before wasting your money. Marketing automation software is a big business. Lead by great companies like Marketo, Pardot, Eloqua and HubSpot, the marketing automation ...

Marketing automation systems a way to set up repeatable actions via an automated workflow process. These are often rule based systems where a defined process is layed out using triggers that perform a ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

Ascend2’s new Marketing Automation Trends report found that 51% of respondents see analytics and reporting as the most useful feature of marketing automation software. Nearly two-thirds (63%) of ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Technology is available today to assist businesses in every ...

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and ...

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a ...

If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these ...