adexchanger

local advertising

When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 ...
MediaPost

Core Local Ad Spend Projected To Grow 6.1% This Year

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...
RBR

The Local Ad Forecast: Radio’s Nuanced Differences

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...
RBR

BIA Sees A 2.4% Year-Over-Year Local Ad Dollar Decline

ARLINGTON, VA — BIA Advisory Services‘ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the ...