Why is it so easy to repeat bad habits, and so hard to form good ones? The reason is simple, but kind of jarring. It’s ...

The researchers discovered that when an action feels consistent with one’s identity, obstacles are seen as significant. In ...

Having a clear picture in mind of what their future will look like can motivate students to keep going despite the challenges of college life. This strategy seems to be particularly effective for ...

Nonverbal expression and gestures communicate a lot. In many societies, an individual who flashes the “middle finger” (or holds it in place for a short time) communicates a certain degree of ire, ...

Whereas [Oyserman, D. 2009. Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior. Journal of Consumer Psychology, (this issue)] highlights the ...

Students' perceptions of their mathematical identity can provide insight into why some lose motivation or underperform in math. "The background of the research project MATHMot is that we know less ...