Understanding the vital role of brand archetypes and how they play into business can help you understand your brand’s mission and message and reach your target audience on a much more profound level.
When Carl Jung discussed the value of dreams, he emphasized the importance of archetypes. Archetypes are the deepest forms and patterns of the psyche. They express primal modes of thought inherent in ...
Within this paper the authors argue that traditional forms of segmentation may be limited by the failure of the identified segments to differ significantly on important “profiling” variables. A ...
Everything is a negotiation. Every conversation, every exchange of value, every choice to spend time or resources on something. Whether it’s a negotiation with someone else or with yourself, rest ...
Identify your superpowers to strengthen your personal brand and executive presence, and learn how unique skills help you overcome imposter syndrome.
Breaking down silos is more important than ever. We often see departments stay within their team and job description confines. However, by sticking with these job titles, it often creates barriers and ...
Stereotyping is not politically correct nowadays. It can create hurtful divisions between ethnicity and creed, beliefs and common sense. There are, however, useful stereotypes, none of which have to ...
When Carl Jung discussed the value of dreams, he emphasized the importance of archetypes. Archetypes are the deepest forms and patterns of the psyche. They express primal modes of thought inherent in ...
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