Researchers say we humans have a limited supply of willpower, like a muscle that can be exhausted. If we use up our willpower resisting one temptation we will have less in reserve to resist the next.

Christmas consumerism, with all its festive music and heart-warming advertising, relaxes people’s usual restraint.

People who use willpower to overcome temptations and achieve their goals are perceived as more trustworthy than those who use strategies that involve external incentives or deterrents -- such as swear ...

You may have seen ads like this, trumpeting methods of changing a habit that require absolutely no willpower whatsoever. But can you really change a bad habit (or create a good one) without willpower?

Do you ever procrastinate? Do you sometimes put off doing things you know would improve your life and/or business? When I ask this question in my keynote speeches and live workshops, 80 percent of the ...

Willpower is considered an essential ingredient of success across many areas of life. People with willpower, as we perceive it, get up early and don’t hit the snooze button. They exercise consistently ...