Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Using search measures that indicate how your content or offering influences an audience's search behavior can also influence ranking. Google’s recent leak highlighted engagement as part of the ranking ...

Tired of us marketing/PR types using the word ‘engagement’? Good news. We’ve got a new word to obsess with now. It’s called influence. And Philip Sheldrake… Tired of us marketing/PR types using the ...