Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

Google's new AI push promises smarter, ultra-personalised search, but raising privacy concerns question whether its ...

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

The promise is AI that's uniquely helpful because it knows you. But the risk is AI that feels more like surveillance than ...

There is some speculation within the SEO and search community that Google's search results have recently become more personalized and tailored. This is based on people comparing the search results to ...

For AI to get a better understanding of you, Stein says Google’s AI models would use connected services like Gmail so that it ...

Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a ...

Google has been criticized before for putting your search results inside a "filter bubble." That's because, in most cases, Google uses data from each of your searches to create a profile on you and ...

Google monitors our locations, how we interact with its services, our web browsing habits, and more. While it claims this data collection improves user experience, it often comes at the expense of ...

Google Gemini has introduced a conversational AI assistant to understand users' needs conversationally. But what if, in addition to understanding what you say, it could also understand you from your ...