Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an ...
Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...
Google is giving advertisers a more direct path to buy programmatic ad inventory available through Google Ad Manager, the publisher-focused ad platform that was at the heart of its recent antitrust ...
In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
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