Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report ...

Google has dropped Google Analytics data from its Google Search Console Insights tool and reporting. Google posted this notice on social saying, "we're focusing on data from Search Console, no longer ...

Google is unleashing Gemini’s next generation of artificial intelligence in its dominant search engine and other popular ...

The new artificial intelligence model is the second the company has released this year. OpenAI and Anthropic made similar ...

Adobe plans to acquire Semrush for $1.9bn in a cash deal, marking its move into generative engine optimisation that could ...

Founded in 2008, Semrush has been utilized by more than 10 million users to help improve search engine performance. This “best-in-class” product can analyze more than 25 billion keywords using its ...