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Fujifilm’s GFX Eterna 55 wins Good Design Award. Could this mark the start of the brand's cinema-focused future?

Fujifilm’s first cinema-focused mirrorless camera, the GFX Eterna 55, has been selected for the Good Design Best 100 2025, marking a milestone moment in the company’s expanding imaging lineup. The ...
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Insights Into the Design of the Fujifilm GFX ETERNA 55 and How it Came to Be

Have you ever taken a moment to ask yourself, "Why is this camera that I’m using the way that it is?" Well, the answer to that question, if you have asked it, is because of product design. And, ...