Most marketing campaigns are designed to generate revenue. The strategy may be to attract new clients or get more business from current clients, but the overall goal is to increase sales of your ...

Creating your marketing plan should be a top priority. The top priority for a marketing plan is identifying the largest group of potential buyers for your products or services. Within that group ...

Consumers today expect a more personalized, relevant customer experience from the brands they support, making the creation of a more memorable CX a top priority for many brands in 2023. A brand’s CX ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...