Businesses can draw attention to themselves and introduce their products or services to large numbers of potential new customers by hosting or participating in special events. These can include grand ...

Is your organisation planning a big event? As a PR professional, it’s your job to tell the world. But there’s a lot of noise out there, and getting the media’s attention isn’t easy. How do you make ...

Client events should be an integral part of every advisor’s business plan. When done right, they can be a great way to build trust with existing clients, attract new prospects and drive sales. However ...

As a nonprofit leader, you know the challenge of getting attention for your organization and its cause. Between tight budgets and busy news cycles, spreading the word about your events and initiatives ...

Outdoor events present distinct risks that could delay or stop your event completely. A risk management plan enables you to identify those potential risks and take steps to prevent the problems. You ...

Even if the committee planning your nonprofit’s event is made up of volunteers, their roles shouldn’t be taken lightly. When people express interest in serving on the event-planning committee for the ...