We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the thousands of videos floating around of viral e.l.f. products that are ...

A quick scroll through TikTok, Instagram or YouTube beauty feeds and you’ll be bombarded with ‘dupes’ — anti-aging products that are identical swaps for high-end formulas yet cost a fraction of the ...

“Duping is basically trying to sell people something that it doesn’t do—they’re duping the consumer,” Charlotte Tilbury recently said on the pop culture podcast, Shameless. I can see why she’s not a ...

In Elite Daily’s series At The Moment, celebs and TikTok stars dish on their current projects, pop culture hot takes, and everything taking over their group chats. Below, influencer Rocio Soria talks ...